Every year on the same date, 27 September, Malaga celebrates International Tourism Day. On this day the city celebrates open doors and free guided tours in its museums and monuments.
- No refuelling fee
- Free cancellation
- Hire without intermediaries
- Pay when you pick up your car
World Tourism Day in Malaga
In the historic centre of Malaga
In Malaga we are in luck during World Tourism Day, as the city has a large number of museums in its old town.
We can discover them comfortably strolling through the charming streets and squares. And afterwards drop into a terrace and watch life go by.
Map of Museums in Malaga
- If you want to prepare your visit in advance, in this article we present you the best museums in Malaga: Such as the Thyssen Museum, the Picasso Museum, or the Museum of Contemporary Art to name just a few.
- But there are many more. Some of them very curious like the Interactive Museum of Music, the Wine Museum or the Museum of Glass and Crystal, the Museum of Imagination or the National Museum of Air Transport.
- There is also the Malaga Museum, the Alborania Museum or the Automobile Museum. And Malaga also has its own version of the Centre Pompidou.
As you can see, there is a wide range of museums on offer. You surely will find something that interests you. In our article about the best museums in Malaga you will also find all the related information, opening hours and location.
- In addition to the museums themselves, you can also visit other interesting locations: Such as the English Cemetery or the historic Botanical Garden La Concepción.
- And last but not least, there are also open doors at the great monumental spaces of Malaga: Such as the Alcazaba and the Castle of Gibralfaro or the Roman Theatre and its Interpretation Centre.
Most of these sites not only open their doors free of charge to visitors. They also offer guided tours in different languages throughout the day.
Carmen Thyssen Museum
Once again this year, the Carmen Thyssen Museum in Málaga is participating in the activities planned by the City Council’s Tourism Department to celebrate World Tourism Day on September 27.
In addition to free admission to the museum throughout the day during regular opening hours (10 am to 8 am), six free guided tours (in Spanish and English) will be offered to introduce visitors to the masterpieces in the permanent collection.
World Tourism Day in the province of Malaga
The different municipalities in the province are also organising activities. There are guided tours of museums, old quarters and sites of special interest.
Nerja
Nerja celebrates Tourist Day on the 27th, coinciding with World Tourism Day.
During the morning, there are guided tours in English and Spanish through the centre of Nerja. In the afternoon, there will be various activities at Balcón de Europa, such as pasodobles, flamenco, and a flash mob. And in the evening, around 10 pm, Plaza de España will host a live concert followed by a DJ, ending with fireworks.
Mijas Pueblo
Although Mijas doesn’t celebrate World Tourism Day itself, another event is taking place very soon: International Tourist Day.
It will take place on September 24th in Plaza Virgen de la Peña with a flamenco show and a free paella tasting. Take advantage of this day to explore this beautiful white village just 7 km from Fuengirola.
Marbella
Marbella will celebrate World Tourism Day with a free candlelit concert.
The concert will take place at the Plaza de la Iglesia de la Encarnación at 8:30 pm.
Seating is limited. Free tickets (up to a maximum of two per person) can be picked up at the Tourist Office at Plaza de los Naranjos.
Rincón de la Victoria
Rincón de la Victoria on the eastern Costa del Sol celebrates International Tourism Day from September 26th to 28th with free activities for everyone. During these three days, you can enjoy heritage tours, concerts, gamified tours, and the popular Oktoberfest, among other activities.
The Treasure Cave and Villa Antiopa will be open free of charge all day, with guided tours at 12 noon and 5 pm. On Saturday the 27th at 12:30 pm, 10 lucky visitors will have free access to the Victoria Cave. This is an active caving tourism experience, requiring entry to those aged 10 or older and under 70, with no mobility issues.
- Reservations can be made at https://entradas.turismoenrincon.es/.
Activities
26 September
- Gospel concert in Benagalbón (9 p.m.)
26, 27, and 28 September
- Oktoberfest in Plaza Al-Ándalus. International cuisine and craft beers, and live concerts at 10 pm on the 26th and 27th.
27 September
- Treasure Cave: Guided tours at 12 pm and 5 pm
- Villa Antiopa: Guided tours at 12 pm and 5 pm
- 10 spots for the Victoria Cave
- Tourist train: 300 free spots from Casa Fuerte Bezmiliana (150 in the morning and 150 in the afternoon). A pleasant one-hour tour through the municipality’s most emblematic sites. Morning: 10:45, 11:45, and 12:45 pm. Afternoon: 4:45, 5:45, and 6:45 pm. Tours will be on a first-come, first-served basis until capacity is reached.
Gamified routes: “Discover Rincón de la Victoria.” All you need to do is download the free app on your phone and complete one of the suggested clue routes. Everyone who completes a route will receive free admission to Villa Antiopa, and the first 10 finishers will receive a bag with exclusive souvenirs.
Álora
From September 22nd to 28th, enjoy free guided tours of Álora’s most iconic monuments.
Prior registration is required by calling +34 951062133 or emailing museo@alora.es.
Plus, if you visit the Álora Municipal Museum during these dates, you’ll be entered into a special raffle. You could win four tickets to the Caminito del Rey and a gift pack of “Álora Mucho Gusto” products, valued at €50.
- More information on the official website of Álora Tourism.
Ronda
The local Ronda company ORONDANATURA offers the opportunity to enjoy the first Via Ferrata in the Tajo de Ronda for free.
You can enjoy this activity on September 25, 26, and 28, 2025.
Did you know that…?
• Malaga is the Spanish city with the most museums in its old town.
• Malaga, together with Gothenburg, has been awarded in 2020 as smarttourismcapital of Europe.
This award is given to European tourist destinations with outstanding performances: Sustainability, Digitisation of Information, Accessibility and Heritage and Creativity.
More information at the official smart cities website.
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